Earl Holding has been buying land in downtown Salt Lake for years, and the rumors are flying right now that he plans to build a hotel complex close to the Salt Palace convention center, being rebuilt and expanded.

FORBES: Remembering Robert Earl Holding, Billionaire Owner Of Sun Valley Ski Resort

His parents lost everything in the stock market crash of 1929, then became custodians at a Salt Lake apartment complex owned by a wealthy local Mormon family, the Coveys.

FORBES: Remembering Robert Earl Holding, Billionaire Owner Of Sun Valley Ski Resort