Today, it is no longer strange to see a man hovering a Sephora counter looking for a concealer.

FORBES: South Korean Men Embracing Makeup, Driving Male Cosmetic Industry

Monday, showers and puts on just a bit of mascara and concealer.

CNN: A day in the life of a New York Fashion Week model

At the height of the metrosexual phenomenon, Jean Paul Gaultier launched a line of makeup for men which included a concealer, an eyeliner, a brow pencil and a bronzer.

FORBES: South Korean Men Embracing Makeup, Driving Male Cosmetic Industry