And a new standard called D-CAS for downloadable conditional access, which Samsung was first to sign up with, will let any properly configured TV, PC or consumer electronics device link directly to local cable to grab services.

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In addition, to show how local TV broadcasters can now offer more than just linear TV channels, LG Electronics is showing its first Android-enabled smartphone prototype equipped with Mobile Digital TV (MDTV) reception, which offers conditional access functionality for future subscription broadcasts and the capability of receiving "non-real time" data such as electronic coupons.

ENGADGET: LG's glassesless 3D Mobile DTV eyes on (update: video)