If you are a Westerner, would you consider trying congee or grilled fish for breakfast?
Participating Starwood hotels will add congee, rice, noodles and other common Chinese staples to restaurant menus.
They introduced Chinese favorite breakfast congee, which is now the number one seller at breakfast.
That means fewer bargain buckets of wings and more congee, a rice porridge with pork, pickles or mushrooms.
To give them an edge, Australian hotels have introduced Chinese television channels and congee on the breakfast menu.
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Judging from the crowd at breakfast loudly slurping congee, I think I was the only westerner staying in the hotel.
It also took some getting used to congee and noodles for breakfast.
It may not seem much, but, consumed on a daily basis, it is likely to acquire all the allure of congealed congee.
It has highly localized menus, including congee, or Chinese-style porridge, for breakfast, Peking duck served with scallion and seafood sauce, and you tiao, or Chinese dough fritters.
With its 52-outlet Hong Zhuang Yuan chain, a congee brand purchased in 2008, Jollibee improved the taste of the food, redesigned the restaurants and introduced new products.
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Starwood and Hilton recently launched new efforts to appeal to Chinese guests by expanding breakfast menus to include items like fried bread and congee, and hiring more Chinese-speaking staff.
The Starwood group, which owns the Sheraton, Westin and W brands, has responded to Chinese guests with in-room tea kettles, slippers, translated restaurant menus, on-site translation services and comfort food such as congee (rice porridge) and noodles.
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