In making this assessment, the CIA relies on four basic human motivations, described by the acronym MICE: money, ideology, conscience and ego.

WSJ: The Spy Who Turned Me

As women, I find we are much more conscience of how we feel about money as well as how it makes us feel.

FORBES: Guilt and the Impact it Has on Your Business

Given the choice to pay for a service they can get for free, but that still costs money to produce, invariably, few people choose to pay--answering only to their conscience.

FORBES: Public Radio Goes Begging