But, as the IAB's Rothenberg told me, the funny thing about the advertising industry is its constancy.
It will not be easy for them to surrender the beloved constancy of their constants of nature.
Both he and his creator seemed to believe in constancy above all else.
That being said, the necessary creation of AFRICOM is moving along at a pace generally commendable in its constancy.
It has led to constitutional reform in Thailand and reaffirmed constancy in Singapore.
The President's China policy remains the clearest example of a lack of constancy.
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Second, leaders need an approach to change that works with this new constancy and addresses the root causes of change fatigue.
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The rationale, of course, offered for the shift is simplicity and constancy.
But desirable though chastity and constancy might be (and achievable, too, if the under-15 data are reliable) they cannot do the job alone.
When you have a constancy like Ali over so many years and he always seemed to be there , when did he take time off?
Through it all, there remained an anodyne constancy about the songs.
First, they have to acknowledge the new constancy of change.
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Ms. Demeulemeester's constancy on the fashion scene since then reflects a determination to pursue her own groove, at her own speed, taking the economic speed bumps as they come.
Even the extreme angle isn't a problem, partly because of perceptual constancy the brain's tendency to see familiar objects as having a standard shape and size, despite changes in perspective.
Thank goodness for gold always telling the truth, and for those who doubt its constancy as a measure of value, an ounce in 1971 bought 15 barrels of oil, and an ounce today buys a little over 16.
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This system valued constancy and tradition.
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Whatever happens, the economic and political commitment to AFRICOM must remain as enduring as Gibraltar in its power and constancy so that a crucial reform for U.S. military structure and security is not sacrificed in this most pressing time of need.
Mr Chubais had himself hoped for two good years of political calm and constancy, so that come Duma elections due in December 1999 and the next presidential race in the summer of 2000 reforms would have become truly irreversible, with Russians even starting to notice their benefits.
Looking at the failed Christmas airliner bombing, the aggressive recruitment of home-grown jihadis and the aborted Najibullah Zazi bombings in New York City, I'd say establishing a policy of coherence and constancy in meeting this threat is more urgent than the health-care odyssey Mr. Obama has forced on us for a year.
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