Although Facebook has the user base and Web-based engagement that most social companies dream of, the network is lacking the type of consumer behavior that is easily monetized in later cycles of purchase intent.

FORBES: Why Consumer Intent Drives The Value Of Social Networks

In fact, the Achilles heel of any attempt to increase energy prices to a point necessary to alter consumer behavior is that this is exactly the type of policy that will face serious political opposition, and probably demise, every time.

FORBES: $40B for Clean Energy at Just 12 Cents Per Gallon? Yeah, Why Not?!