Never assume that consumer decision-making is simple, based solely on price, even in the poorest of emerging markets.

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Differences in health status between the groups account for part of this disparity, but consumer decision-making is, we've found, also a major factor.

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What information sources drive the consumer decision-making process?

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Embrace this new bottom-up consumer approach to decision-making by inserting friend likes, photos, and comments right on your website.

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They conclude that Facebook and other social media can have significant effects on consumer judgment and decision-making.

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In this decision-making process, the consumer usually visits several different sites which have different purposes in the purchasing cycle, using a different set of tools at different stages.

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We are now transitioning to a multi-functional discipline which will define the next five years of consumer decision making.

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