Google still leads the Internet sector in terms of consumer perception, followed by Yahoo!
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This distinction might sound like Apple is staying away from true product placement, but consumer perception might suggest otherwise.
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Apple faces two other problems, both of which analysts seem reluctant to talk about product quality and consumer perception.
"Consumer perception is very important, but good products come through and Motorola has been pretty consistent despite their problems, " he says.
The effect so far on consumer perception has been noticeable.
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But with a newly announced commitment to building its brand (a sentiment popular with Chinese OEMs as of late), this particular Memo is proof positive that ZTE's serious about raising its profile and consumer perception.
For now, though, it still has a few additional hurdles to overcome, namely consumer perception (the NHTSA estimates self-driving cars could reduce crashes by 80 percent) and possible WiFi interference from the whitespace spectrum freed up by the FCC.
This gives RIM a chance to stage a comeback not only from a successful BB10 launch that may change consumer perception about BlackBerry smartphones, but also from its recently launched Mobile Fusion software designed to support multiple mobile platforms.
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Apple Inc. has in recent years seen the startling success of its revolutionary gadgets, yet according to BrandIndex data, it is the Apple brand itself which still has the best consumer perception of all brands under the Apple umbrella.
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Other bullish signs included an increased balance in the perception of consumer credit demand and supply.
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The antitrust case is already having a significant impact on the public's perception of the consumer computer business as the players are being portrayed in a light that is hardly flattering for any of them.
My perception, as a consumer looking at one reasonable benchmark, is that 3%, or even 6%, is way below the effect higher prices seem to be having on the renminbi in my wallet.
Mike O'Connor, of watchdog Consumer Focus, said that the current perception of free banking was not good for competition, or for customers.
But is the amount of control worth the perception that the system is obtusely anti-consumer?
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Perception management is a key part of any online or consumer-centric business, particularly in fast moving, innovative environments.
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However, the perception that insurance companies were merely slashing benefits to boost profits inspired a consumer revolt two decades ago.
"We are aware that a lack of communications...led to the perception that Apple is arrogant and doesn't care or attach enough importance to consumer feedback, " Mr. Cook said, according to the letter.
"We are aware that a lack of communications... led to the perception Apple's attitude was arrogant and that we do not care and attach importance to consumer feedback, " Mr Cook wrote.
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