The information glut, the search engines making us lazy, the content farms replacing real news these are not the problem.
The problem with content farms, Mr Gillmor and others say, is that they swamp the internet with mediocre content.
He promised a serious commitment to online journalism in an age when content farms dominate and 80-year-old publications cut off printing.
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Whereas content farms were almost wholly dependent on search engines for their audiences, the news outlets leading the sponsored content charge have more diverse traffic sources.
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Sick of all the shoddy articles content farms churn out?
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Many others are the work of so-called content farms, which enlist armies of low-paid writers to crank out articles on the cheap and skim profits selling equally inexpensive ads.
What traditional journalists ought to fear, Denton suggested, is not Gawker but so-called content farms, like Demand Media, which dispense altogether with professional storytelling, in favor of search-engine-optimized information packaging.
For the most part, this algorithm update has worked exactly as it was meant to: Content farms like Associated Content, About.com and, most recently, Demand Media have all seen their search rankings tumble.
The fact that the sites largely avoid the much-derided practices of aggregators and content farms in favor of building passionate communities (be they fans of the Philadelphia Eagles or the Android operating system), also helps attract magazine-quality advertisers.
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In many cases this low-quality content is produced by so-called content-farms that produce it on the cheap.
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