Despite this enthusiasm however, B2B marketers still face significant hurdles related to content marketing.
More than half (51 percent) expect to spend more money on content marketing in 2011.
Content marketing is the order of the day and that has always been central to B2B.
Without a doubt, content marketing and native advertising are powerful movements in the ad industry.
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As an entrepreneur in the content marketing world, reading is a must for me.
Lastly, I asked Dan for tips for publishers and agencies to promote their Content Marketing initiatives.
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They were sublimely poised for emerging trend in content marketing and then blew it.
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You can see how content marketing and conversion rate optimization are at the head of the class.
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In 2003, I struck out on my own and founded Sandstorm Media, a copywriting and content marketing company.
It is very much a fine line a given brand walks when it comes to branded content marketing.
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Social media and content marketing may be the latest marketing buzzwords, but they are much more than that.
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That brings me to The Atlantic and its foray into the now noisy world of content marketing.
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Together, they can help you craft compelling brand stories for your own content marketing and integrated marketing efforts.
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The reason content marketing is popular right now is because it sounds like the holy grail of marketing.
No amount of content marketing, conversation, or other tactic can remedy this problem, no matter how expertly realized.
Because the firm was in the high-tech industry, it had a heavy reliance on content marketing for its campaigns.
That is the power and the value of social media for content marketing.
Companies are starting to see that a content marketing strategy can be a great catalyst for other marketing strategies.
Now, more than ever, brands need to be nimble and employ a real-time approach with respect to content marketing.
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Essentially, a brand can (and should) be using content marketing to increase its perceived trustworthiness, thereby elevating brand equity.
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Scott also serves as International Director of the Branded Content Marketing Association, which recently expanded into North America.
Well, for starters, content marketing enables brands to share their story in long form and in their own words.
My big secret to content marketing success is that it does not cost as much money as you might think.
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Some political media professionals are already experimenting with and beginning to see the value in this type of content marketing.
Content marketing, social media marketing, content syndication and user-generated ratings and reviews are increasingly critical components of the marketing mix.
With 28% to 33% of marketing budgets dedicated to content marketing, this is obvious priority can become a herculean challenge.
We all know that content marketing of course has become the new darling catchphrase of many marketers and rightly so.
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In a recent post from Copyblogger, Frank Strong makes a great case for why content marketing is the new branding.
Although this gets into the content marketing side than it does social media per se, I absolutely believe brands are publishers.
That statistic comes from comprehensive research on B2B buying and content marketing that we here at CEB have just completed.
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