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CRM-based real-time content targeting is the gateway to connecting with consumers, across any medium, consistently, and at the right time.
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The trifecta of lower costs, better targeting and more engaging content suggests they may be around for the long haul.
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The traditional model was to create and perfect premium content between periodical runs, know their audience, sell advertising to companies targeting their audiences, and do it again.
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In addition hackers seem to be targeting cloud storage, such as the Sony games network, making content in the cloud vulnerable to damage and privacy invasion.
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That means that automatic ad targeting isn't limited to the relatively small amount of video content generated by media companies and savvy bloggers who carefully label all of their content with text tags, he says.
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In this case, technology needs to be partnered with sophisticated behavioral targeting through mathematical models that enable you to predict the most compelling content and offers based on known insights and data points about each visitor.
FORBES: Why Digital Marketers Need to Get More Personal
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The Internet Defense League says it is targeting two upcoming pieces of legislation, ACTA and CISPA, which take different approaches to regulating pirated content.
CNN: A 'bat signal' to defend the open Internet
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Al Marri, who is a filmmaker himself and has worked with the Abu Dhabi Film Festival as a content producer, says UAE filmmakers should also be looking towards creating movies on an international level rather than solely targeting a local audience.
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