Add that resume to his geographic advantage (he is the only candidate from the West, and Nevada is conveniently an early caucus state next year) and his Hispanic heritage (his mother is Mexican), and one can see Richardson increasing in stature as a candidate.

NPR: Richardson Makes His Bid Official, in Spanish

Many potential candidates also have sidelines as authors that take them, conveniently enough, to book signings in states with early primaries.

ECONOMIST: The Republicans

Krispy Kreme stores are larger and less conveniently located, emphasizing the donut production process (at least the early ones).

FORBES: Coffee over Donuts: How Dunkin Donuts Wins