They treated the salmon run like a sushi conveyor belt, splashing down to dine on live fish, nabbing eyeballs and tearing out chunks of flesh.

BBC: Eyeball to eyeball with Canada��s migrating salmon

The company is rolling out a new self-serve sushi joint, Sushi Doraku, featuring a revolving conveyor belt, and working with new licensee Yoshida, a Portland, Ore.

FORBES: Business As Usual