It is part of an initiative run by local bee keepers and the Channel Islands Cooperative Society to educate people about the importance of the insect.

BBC: Islanders warned of increase in bee swarms in Jersey

Leaders use the cooperative nature of Japanese society to their own advantage, says Yoshio Oshitani, a specialist in moral instruction at Japan's Ministry of Education.

FORBES: Japan's Dirty Secrets

We use it to operate the cooperative but competitive system of social exchange that is a society: to charm, forgive, manipulate, bewitch, embroider, exaggerate, diminish, disparage to choose just some of the verbs from the key paragraph of Dr. Pagel's (beautifully written) book.

WSJ: Matt Ridley on the Ideas in Mark Pagel's Wired for Culture | Mind & Matter