Virtually anything added to natural food causes the food to have cooties, reducing its appeal.
FORBES: The Cooties Heuristic
In a lecture hall, seeing all of your students huddled so far away, you start to think you may have cooties.
WSJ: A Front-Row Seat at the Movies
But the studio's website offered online reservations by credit card, and I appreciated the free hairbands at the bathroom sink cooties, schmooties!
WSJ: In the Searching Pose
This cooties heuristic extends beyond food and drinks.
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