This will likely be discovered through innovative brand partnerships to produce content more suited to a new reality of tablet-toting cord cutters.

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This detente with TV powers is something of a switch from a couple of years ago, when Roku was touting its products to cable cord-cutters.

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As a new network with no corporate parentage and no legacy restrictions, The Blaze can afford to negotiate deals that allow it to satisfy both pay-TV subscribers and cord-cutters.

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If cord-cutters were a political party, the first plank of their platform would be the right to subscribe to HBO directly over the internet without signing up for cable or satellite TV service.

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They stream movies via Netflix and watch TV shows on Hulu and with help from a new generation of set-top gadgets like Roku and AppleTV, cord-cutters are finding it easier every day to route online content to their home TV.

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