"Pre-premiere chatter helps, but if that doesn't eventually translate into sizable ratings ... the traditional multi-camera manner in which the show is shot could drop in demand to the level of a cord phone, " he wrote.

CNN: Multi-camera sitcoms dominate in ratings

The Bluetooth technology replaces the need for a connection cord between the handheld and the phone.

FORBES: PDAs Grow Well Beyond The Basics

The biggest fear in the cable and satellite TV industry is that the growing availability of video programming over the Web through Netflix (NFLX), Hulu and a host other services will lead to rampant cord-cutting that could create the kind of steady erosion in customers that the wireline phone companies have been seeing for many months now.

FORBES: Are Cable Customers Cutting The Cord? The Evidence Is Mixed