Indeed, Common Core and competency-based learning should be a natural fit, as the former creates learning maps for students to master that can shift the emphasis from time to mastery of deeper learning.
If your business is building products, why divert from your core competency to develop in-house software tools when you can hire a company like Salesforce.com to deliver the services you need from the cloud?
Anything that can look self-serving or like self-promotion should be avoided, and connection to the company's core competency is less important than serving actual needs.