But the precondition for this gaffe started with Scribd overzealously trying to provide services beyond their core value proposition of hosting documents.

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But would it undermine the core value proposition of the DSP?

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On top of all that, you also have to wonder if the emphasis on trying to get back in the game with innovation has led RIM to neglecting its core value proposition.

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Secure, easy to manage, end-to-end solutions from the cloud to the data center to devices remain at the core of our value proposition to you.

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What is the core centralizing idea behind our value proposition?

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As part of this process we intend to identify and reserve those patents that we believe are core to existing products and future roadmaps and underpin the value proposition we bring to our OEM and channel partners.

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We continue to perfect our core plastic electronic technology and manufacturing processes that are central to our product's unique value proposition.

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