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Not a negligible sum in a business where net margins are thinner than cornflakes.
FORBES: The Guru in the Vegetable Bin
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Max from Tweenies dressed as Jimmy Savile just now nearly chokes on my cornflakes.
BBC: Tweenies character Max dressed as Jimmy Savile
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Did you gulp your cornflakes fretting that the House of Commons is too big?
BBC: Seats dispute goes beyond a boundary
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Innovation tends to mean adding sultanas to the cornflakes, or moulding them into a different cartoon character.
ECONOMIST: Outsourcing
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It's the kind of thing that possibly might appeal to Germans, but you really can't imagine putting it on your cornflakes.
BBC: NEWS | UK | Magazine | Milk: One hump or two?
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Over my cornflakes this morning, I heard him talk of the risk of schools being "swamped" by asylum seekers.
BBC: Thursday 24 April
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Messrs Robinson and D'Arcy are as vital to the daily diet of news and comment as the morning bowl of cornflakes is to breakfast.
BBC: Welcome to my new page
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For years, European hotels wooed American tourists by offering an American breakfast, consisting mainly of eggs, bacon, toast, oatmeal, cornflakes, pancakes, juice and coffee.
BBC: Building bridges with breakfast
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Ask, between spoons of cornflakes, who are your ideal clients.
FORBES: How To Build a Facebook Fanbase By Monday
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But Mr Bush's first nomination Carlos Gutierrez, the chairman of Kellogg, for commerce secretary suggests the president is looking to the cornflakes executive for business acumen, rather than a detailed command of policy.
ECONOMIST: The second term: Shock and awe, continued | The
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His assessment was that Mr Blair, "like his promises", was past their "use-by date" and that voters would not listen to a man who put "snake oil rather than milk on his cornflakes".
BBC: Euroscepticism like a virus, warns Blair
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CORNFLAKES, cinemas, bakeries, petrol stations, insurance companies and an airline these are but a few of the business interests that Pakistan's generals, who have ruled the country for most of its history, have accrued.
ECONOMIST: Pakistan's military businesses
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Same with chardonnay, Levi's and cornflakes.
FORBES: Give 'em rope