Instead of simply creating a corporate identity, brands with soul find ways to truly connect with consumers.
The report, conducted by independent international corporate identity consultant Interbrand, placed Giordano at No. 20 on the list.
There are a selected few companies that are taking CSR to the very core of their business and corporate identity.
In that complex corporate identity, arrogance was an inescapable descriptor.
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When you identify that big idea you want to align your brand with, it should be one that fits your corporate identity and values an idea you can really believe in without being phony about it.
Americans for Prosperity and their supporters as well as labor unions and their allies are taking advantage of the 2010 landmark Supreme Court campaign finance ruling that found the "government may not suppress political speech on the basis of the speaker's corporate identity, " freeing up corporations and unions to use their vast resources to have a say in elections.
"'Been around a long time' used to be the most important thing you could say about a product, " says Allen Adamson, a corporate-identity consultant at Landor Associates.
The corporate server recognizes your identity thanks to a card you insert in the Corona's smart-card slot, and serves up your applications and data accordingly.
Or, are these qualities ubiquitous, neither a true reflection of Canadian identity nor a particularly unique way of approaching corporate social responsibility?
The first digital identity fortune will be made not in the consumer world but in corporate sales.
She said that she and others had been wearing the masks, not only to protect their identity but also because it has become a symbol of the movement against corporate greed.
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