Prices will be based on the cost per thousand viewers and spots will be sold via third-party technology partners.
FORBES: The Importance of Facebook's New Real Time Advertising auctions
Ad prices in cost per thousand impressions (CPM) and cost per click (CPC) were both far lower on Facebook than on the Web.
FORBES: Facebook And The Web: A World Apart, At Least For Retargeted Ads
Chahal says typically only 2 to 4% of players view offer websites, resulting in around 25 to 50 cents in cost per thousand impressions in ad rates.
Most advertising is valued on the basis of CPM, or cost per thousand consumers reached, but Ferrazzi favors a different metric: cost per thousand minutes of engaged time with a brand.
Facebook offers both cost per click, for which advertisers pay only when users actually click on the advertisement, and cost per thousand impressions, for which advertisers pay based on the number of times these advertisements are displayed on user pages.
MoPub published its fourth quarter 2012 marketplace report which showed strong trends with over 50% gains in just two months in eCPMs (effective cost per thousand impressions). iOS had the benefit of not just capturing higher prices but also had a larger increase at 66% vs.
FORBES: iOS and Android Fourth Quarter Mobile Apps Ad Metrics
And think about this: At present ads on Facebook are sold on an either cost-per-thousand or cost-per-click basis.
Sponsors paid on a cost-per-click basis instead of the usual cost-per-thousand-visitors.
Outages, in other words, cost ten to ten thousand times more per kWh than the cost of the power itself.
FORBES: Information Technology Has Created a New Electric Demand Paradigm
If they reached a million customers, the cost of their computer servers would exceed twenty thousand dollars per month.
Thanks to such advances, the cost of a fuel cell has already fallen from the stratosphere to only a few thousand dollars per kilowatt of generating capacity.
The one-to-one link between the peso and the dollar has restored some faith in recent years, removing the thousand-per-cent inflation common before the 1990s, but at the cost of exports which are priced out of their target markets.
应用推荐