The program has made it possible for Nissan, headed by Chief Executive Carlos Ghosn, a stickler for measurement and accountability, to slash its per-vehicle advertising cost by 35% over the past five years, Nissan has said.
There is no question that the up-front ticket price is the most important consideration today in China, not the costper kilometer over the life of the vehicle.
Among the customizable settings are fields to enter the owner's cost of electricity, cost of a gallon of gas and the miles per gallon of their alternative vehicle.