Because American Giant's supply chain can be traced all the way back to the US cotton fields, with fabric being specially woven and dyed for it, getting a new shipment of raw materials wasn't as simple as making a phone call and waiting for an overnight delivery.

BBC: American Giant: The problems of being an overnight success

Best buys are babouches (traditional leather slippers), silver Berber jewellery, the famous blue-glazed Fassi ceramics, hand-sewn linen and cotton embroidery, Berber hendiras (traditional woven cloaks that make great wall hangings), argan oil (for cooking or in soap), saffron and other spices, brassware, and carpets of every type, style and quality.

BBC: Get lost in a Moroccan souq

Sometimes his fabrics haven't been woven for clothing at all, like a Massawa cotton that he found in Eritrea.

WSJ: Changing of the Guard

In tie-dying, bundles of ramie threads are bound tightly with cotton before dying so as to produce a geometric or floral pattern when the thread is woven into fabric using a simple back-strap loom.

UNESCO: Culture