In his Bermuda shorts, orange shirt, and cravat, Jackson Irungu is getting a manicure.

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Its ads replaced John Cleese, a cravat-wearing ex-Python, with the blokish Jamie Oliver, a chef for the average Brit.

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They are finished off with a tie, cravat or bow tie -- and the obligatory pocket square protruding from their immaculately tailored jackets.

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Insiders may counter that Mr. Santorum et al. have ditched the more formal, cravat-bedecked look because people under the age of 25 do not trust men wearing ties.

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