They are the result of the underlying philosophy of shareholder value, rather than the true purpose of every firm: create value for customers.

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Barash offers some insight into how STC hopes to create value for its customers.

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This is what would create value for our customers.

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At first glance, it seems the emergence of Facebook as a platform for social networking can only enhance the ability of these brands to create value for their customers.

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Why is ASSIA able to create so much value for its customers?

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Working within these messy, complex, for-profit companies these intrapreneurs are daring to try new approaches to create long-term value for shareholders, customers, communities and the planet.

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We believe this strategy will help create a better value proposition for both existing and new customers.

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Everywhere you look, there are radical opportunities for simplification that help you delight your customers, disrupt your competitors, and create new value that can even garner a premium.

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