The solution lies in creating a new brand for lower priced products.
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That takes time as well (but not as much time as creating a brand new operating system and smartphone ecosystem would take).
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However, nothing beats creating something brand new, an email from an excited (or even irate) user, working with an amazing team, and the energy of fellow entrepreneurs!
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If we could attain such a thing, we would be creating a brand new ecosystem and an entirely new paradigm that would result in record levels of productivity, within budget and on time.
Moreover, the accord provided for a referendum in the south, to take place in or before January 2011, on whether that vast region should secede from the north, creating a brand-new independent country.
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The makers of Punch started with the idea that creating media for a brand-new medium, tablet computers, requires a whole new approach.
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It paid off, the 3Doodler is a brand new way of creating 3D objects and the company wants to make it the most affordable 3D printing device on the market.
We were creating a new learning system, a new brand, and convincing some of our audience of a new concept, that 0-6 was the right time to start language learning.
As noted above, history has shown us that recessions create new brand leaders as aggressive companies are creating their future while conservative companies attempt to protect their future.
U.S. law in many cases gives the first generic company to get approval for a particular copycat drug six months of exclusivity, creating a duopoly between the original brand and the new generic.
So it was a collaborative approach and not the global brand team sitting in an ivory tower creating these new positionings.
While social games have the potential to help companies drive brand awareness and sales in new ways, there are challenges to creating such games.
Some of the continuing popularity of the brand has to do with the cartoon The Clone Wars which is creating a whole new generation of Star Wars fans.
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And across the river at the Queens Kickshaw in Astoria, a brand-new high-alcohol version of kombucha, called Mava Roka, is literally creating a buzz.
The new model was developed to embody this brand concept, using Casio's years of experience creating technologies for shock resistance, waterproofing and slim-line design.
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First, creating a global position for Chevy marketing matches the move that Akerson made earlier with the Cadillac brand to form a new position that he recently filled with Bob Ferguson.
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