All successful businesses revolve around the creation of value: Social business is about injecting the strategic value of social tools into the heart of your enterprise, harvesting the kind of success companies from IBM to Walgreens and Burberry have enjoyed by doing so.

FORBES: Demolishing the Social Hype

There has been tremendous growth within business schools focused on the creation of economic and social value including corporate social responsibility, sustainability, and social entrepreneurship.

FORBES: Social Entrepreneurship: The MicroConsignment Model

As a result, the coming year will see intense CIO involvement in optimizing customer experiences, exploiting analytics, transforming Big Data to Big Opportunities, accelerating all facets of enterprise execution, mainstreaming social capabilities, and enabling co-creation of value with customers.

FORBES: The Strategic CIO Agenda 2013: Strategies, Priorities, and Career-Killers