But, now helmed by Mahoney and with McCann as the only creative agency involved, Chevy advertising should do more and better by Volt.

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"We were having an influx of foreigners visiting South Africa and we needed comment on it and we did it in a way that demonstrates the ignorance and the misconceptions that people have about our country, " says Ahmed Tilly, executive creative director at Nando's advertising agency.

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Several years ago in a small advertising agency, I managed a creative team of a graphic designers and another writer in addition to myself.

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Eastman and his two new creatives partners are change agents for a traditional creative agency, arguably putting more weight on social media and digital advertising over TV and print.

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Mike Hughes, who signed on as creative director in 1978, told me that the agency success is tied to a philosophy of advertising that combines likability and effectiveness.

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