And I have seen, truly, how critical those values are for leading this country.

WHITEHOUSE: Remarks by the First Lady at a Campaign Event -- Racine, WI

And I have seen how critical those values are for leading this country.

WHITEHOUSE: The White House

And I have seen how critical those very values are for leading this country.

WHITEHOUSE: Remarks by the First Lady at a Campaign Event -- Seattle, WA

Values are most critical when making tough decisions, but that is also when they come in handiest to illuminate the way forward.

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Used-car values are also a critical part of the deal.

ECONOMIST: American carmakers

Traditionally, brand was essentially viewed as a communication and fundraising tool, but we found that a new paradigm was emerging where brand was increasingly being considered in a strategic way, fundamentally anchored in the mission and values of an organization and critical at every step in the theory of change of an organization.

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Defining shared values early on in the company is a critical step to ensuring your team can carry out the vision.

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The primary reasons we hit brick walls are miscommunications about values, interests, or definitions that are critical to closing the deal.

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Mobley, my mentor and founder of the IBM Executive School, endlessly repeated that values, attitudes, and character traits are far more critical to success than skills and knowledge.

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Moving from a policy environment that rewards inputs like seat time to one that values student outcomes in a competency-based learning environment is critical to create smarter demand.

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