Instead, what struck me was that Box.net included two key strategic investors: Salesforce.com (NYSE:CRM) and SAP (NYSE:SAP) Ventures.
Our biggest success through this program has been our upgrade to version 7.0 of the SAP Customer Relationship Management (SAP CRM) application.
FORBES: SAP Runs SAP: Unleashing a Virtuous Cycle with CRM 7.0
General Mills used SAP CRM 7.0 along with the Sybase Unwired Platform (SUP) in its deployment, which enabled 200 bakery and food service salespeople to access customer data in the field using their iPads, said Kerry Gustafson, the IS manager at General Mills in charge of the CRM rollout.
FORBES: How General Mills Deploys SAP On iPad (Webinar, Summarized)
There could be downside of more than 5% to our estimate for SAP stock if its CRM market share declines to 13% by the end of Trefis forecast period.
We estimate that SAP share in the CRM market has declined from around 26% in 2005 to 22% in 2010, and we expect it to continue to decline to around 18% by the end of Trefis forecast period.
Together, Salesforce.com and Infor will be able to offer a complete suite of CRM and ERP products and compete with SAP, Oracle and Microsoft.
The two firms collaborated, along with SAP, to deploy a CRM application onto the iPad for General Mills, the huge maker of breakfast cereals ( Lucky Charms , anyone?) and other packaged foodstuffs from my hometown of Minneapolis.
FORBES: How General Mills Deploys SAP On iPad (Webinar, Summarized)
Non-social analytics (usually Omniture and Google Analytics) and non-social CRM (usually Salesforce, sometimes Oracle and SAP.) Well, Adobe already jumped into the game when they bought Efficient Frontier who had previously acquired Context Optional.
To capitalize further, we also created a game-changing 360 degree customer cockpit using SAP BusinessObjects solutions on top of this CRM platform.
FORBES: SAP Runs SAP: Unleashing a Virtuous Cycle with CRM 7.0
Oracle is one of the largest enterprise software makers which competes with SAP, Microsoft in the enterprise market and CRM in the CRM market.
Oracle currently competes primarily with SAP, Salesforce.com and Microsoft in the CRM business.
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