While Mobile Server is technically similar to offerings from IBM and Oracle, it is unlikely to have cross-platform support.

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Cross-platform support has been part of the plan "since day one" and Marc and co. are working to get each app ready for the service's launch this fall.

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Cross-social platform support and social integration are very hot right now and needed in the market.

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Hence, cross-platform design tools that incorporate support for both HTML-5 as well as the ability to code some features in the native language have risen to fill this void.

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