"You cross-pollinate one business with another one, and then you have something going, " says Wirtz.
Design often comes about through a network of ideas--some borrowed, some stolen--that cross-pollinate.
Initially popular among start-ups and freelance workers, co-working spaces are gaining traction among bigger employers who want their staff to cross-pollinate, or interact with employees from other firms.
In fact, Sony has made it a point to spread their teams around even internally, so that the people behind God of War: Ascension and Journey or Sound Shapes can cross-pollinate ideas.
To get the seeds to breed true the farmers have to cross-pollinate the plants, a laborious task that keeps a peak of a dozen workers busy for several months on just one acre.
Since no plausible evidence has yet emerged of risks to human health from eating GM food, the environmentalists' main remaining objection is that GM plants may cross-pollinate others, spreading their alien genes to other species with unpredictable environmental effects.
The plan is to allow product lines like HD camcorders and displays cross-pollinate with the cameras, eventually producing more models like the NV24HD pocket cam and HMX20 camcorder -- and hopefully for cheaper prices, since Sammy will be able to better manage suppliers and the retail channel.
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ClearStory Data, a startup that has not revealed its capabilities, has declared that it will be in the business of providing a platform and user model that makes it easy and intuitive to find high value external data from numerous trusted sources and cross-pollinate this data with private and corporate data for fast, richer analysis.
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Yes, there is the argument that they gather best practice from across an industry and can thus pollinate, cross-fertilise.
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