Apple will pull traffic data from a variety of sources, including anonymous crowd-sourced data pulled from iOS users.
Other efforts - such as UK-based OpenStreetMap and Israel's Waze are seeking to harness crowd-sourced data to offer their own products.
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Sadly, the map tools on carrier websites are needlessly painful, and most coverage apps that you'll find rely on crowd-sourced data -- great if others contribute, but that's not always the case.
Crowd-sourced traffic data provides a good way to analyze the issue.
What other location data is Apple collecting from the iPhone besides crowd-sourced Wi-Fi hotspot and cell tower data?
Here's a simple scenario: If a company uses JigSaw, a crowd-sourced contact database, to get contact data about prospects, it then can transfer that data to Marketo, a B2B marketing automation vendor, which will send out offers to view content.
But there are all manner of curation schemes data-driven, crowd sourced or expert-guided that will compete for attention.
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Apple is now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years.
Think of it as crowd-sourced mentoring for the Millennial crowd, collecting data points and case studies from every member in hopes to better serve the startup community down the road.
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These calculations are performed live on the iPhone using a crowd-sourced database of Wi-Fi hotspot and cell tower data that is generated by tens of millions of iPhones sending the geo-tagged locations of nearby Wi-Fi hotspots and cell towers in an anonymous and encrypted form to Apple.
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