Google: For one thing, Apple Maps is a pretty impressive piece of work, including turn-by-turn navigation, crowd-sourced traffic information and integrated Siri voice controls.
Apple is now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years.
Future iDevice interfaces may also be leveraged for Apple to enhance its upcoming iOS mapping software with cloud-based crowd-sourced info for more reliable real-time traffic information.