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It will be hard for any new campaign to match Mr Hogan and his well-aimed crustacean.
ECONOMIST: How should Australia sell itself?
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Another wave interrupted and ripped away its lunch, either saving the crustacean or returning a corpse to the sea.
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She says crayfish carcasses the part of the crustacean that humans often throw away are for the birds.
CNN: The incredible, edible crayfish?
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The Gnathia marleyi is tiny crustacean that attaches itself to fish that inhabit coral reefs in the Caribbean.
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Millions of crustacean are caught or reared in aquaculture for the food industry.
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In a country where temperatures can soar above 105 degrees Fahrenheit, water is too precious an agricultural resource to leave to threat from small-clawed crustacean.
CNN: Egypt's crayfish invasion
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The goo emerges from holes in the crustacean's legs and is spun into gossamer filaments by being stuck to a surface and then pulled out as threads.
ECONOMIST: A species of crustacean makes silk underwater
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This is the world's largest crustacean and the seven king crabs introduced here from the North Pacific by Russian scientists in 1961 have multiplied at an astonishing rate.
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Mr Benson said he spotted Lembit when he went to buy a crab for his dinner and the fishermen showed him the mammoth crustacean they said was destined to be sold to Spain.
BBC: Giant lobster saved from the pot
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The first recycled crustacean: only one claw is taken from a stone crab - the rest is tossed back in the sea (the claw regrows in 12 to 18 months, and crabs plucked again are called "retreads").
BBC: Feasting in Florida
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The protesters -- mostly comprised of fishermen -- had been seeking to prevent trucks from hauling Maine lobster into Canadian plants because of an excess of the crustacean, which has contributed to a recent crash in wholesale prices.
CNN: Canadian lobstermen reach deal in pricing dispute
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The list includes the use of a Kinect camera and PC for physical rehabilitation, the 3D printing of embedded electrical technologies, a Lego set that helps bridge the gap between crustacean and robot and a device that employs an Arduino board and video games to help stroke victims recover motor skills.
ENGADGET