We expect that marketers will focus less on CTR (click through rate), and instead find really creative ways to get through to consumers.

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Revenue per search equals the click-through rate (CTR) multiplied by the cost per click (CPC).

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Click Through Rate (CTR) was significantly higher for all Apple platforms vs.

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Marc says he is seeing14% higher ROI, 3.3 click-through rate (CTR), and 46% lower costs overall.

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Research done by mobile marketing and advertising service provider Velti, shows that the click-through rate (CTR) on tablets is double that on smartphones (see graphic below).

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