But Cuddy and her colleagues found that we respond with ambivalence to other personality blends, too.

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In the process, Beneficial CEO Gerry Cuddy says, the bank hopes to create a "stickier" relationship with its clients.

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Cuddy added that Henson had contributed much to the Ospreys and said the club had hoped it would see him return one day.

BBC: Gavin Henson joins Saracens after Ospreys release

Henson's contract with the Ospreys had been due to run until May and Cuddy said the club had "reluctantly" agreed to release Henson.

BBC: Gavin Henson joins Saracens after Ospreys release

But Beverley Cuddy, editor of Dogs Today magazine, said the scheme was flawed because many owners did not keep their information up to date.

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"I am disappointed and frustrated, both personally for myself and for the Ospreys, as one thing we would all want to see is Gavin Henson back in an Ospreys shirt, " added Cuddy.

BBC: Gavin Henson joins Saracens after Ospreys release

The Llandovery College product was the first Ospreys captain to lead them to silverware, lifting the Celtic League title in 2005 and spoke to joint chief executive Mike Cuddy before making his decision public.

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In a statement Saracens thanked the Ospreys, and managing director Mike Cuddy in particular, for their "constructive approach in agreeing to release Henson from his contract in the wider interests of the player and of the game".

BBC: Gavin Henson joins Saracens after Ospreys release