In addition to suits, the company offers custom-made shirts, vests, blazers and trousers, along with cuff-links and pocket squares.

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" Instead, she suggests buying disparate items like "a cool new belt, pair of shoes, pocket square, tie and cuff links that are not matchy-matchy.

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The man who reigns over centuries of elitism and grandeur at Covent Garden's Royal Opera House in London wears a plain, unpretentious pair of cuff links that belonged to his grandfather a hard-working Liverpool docker who went off to war in 1914 as a humble private.

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