Even the choice of medium used to communicate may have cultural overtones.

FORBES: How Culture Controls Communication

"This is why Africa has been selected to pilot this Programme, which aims at developing the expertise and know-how necessary to effectively implement the 2005 Convention over the medium term through the elaboration of targeted policies that can strengthen the cultural and creative industries at the national level, " she adds.

UNESCO: Cultural Expressions

For skeptics who still think this kind of music is a dead-white-male cultural relic, we suggest the very profusion of listening options in repertoire, medium, and listening mode tells us classical is not just very much alive, but a great case study in market evolution.

FORBES: Two Cents About Classical Music For $100