Leveraging wholesale datacenters, third-party CDNs and a raft of partnerships and alliances, Facebook may yet outgrow competitors with an all encompassing social media cum application platform.

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NATO, after all, has been assuring everyone that it is now a defence-cum-peacekeeping outfit that threatens absolutely nobody, least of all its old adversaries the Russians (among whose fellow-Slavs are the Serbs).

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And while the broadcasters didn't get the structural commercial breaks of four quarters and repeated player substitutions, they did introduce one innovation that soon became commonplace across all televised sports--the sponsored scoreboard-cum-game clock.

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