For instance, at Agua and Food, an innovative larder-come-luxury-boutique, cured meats and Tuscan wines sit alongside pullovers, pashminas, belts and briefcases.

BBC: Milan��s designer label food

But cured meats are okay.

WSJ: In Search Of: Switzerland's Best Fondue

It pairs well with braised meats, game and, of course, cured and smoked pork.

WSJ: The Bacony Goodness of C?te-R?tie | On Wine by Jay McInerney