In the aforementioned article Curiosity May Have Killed The Cat But Complacency Will Kill The Marketer I made reference to the fact that far too may marketers do not who their most valuable and loyal customers are.

FORBES: Forget About Big Data, Some Marketers Don't Even Collect Name And Address

Last week I told of a joint survey conducted by Acxiom and Loyalty360 which served as the basis for my article Curiosity May Have Killed The Cat But Complacency Will Kill The Marketer.

FORBES: Forget About Big Data, Some Marketers Don't Even Collect Name And Address