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It supports the sales cycle with embedded field marketing, sales enablement, and customer advocacy.
FORBES: Three Steps to Alignment
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Customer advocacy means going the extra mile and further for a client.
FORBES: Magazine Article
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Oracle is moving to boost sales by hiring more salespeople with specialized industry knowledge, and revamping its customer advocacy groups to learn about product problems faster.
FORBES: Chief Executive Larry Ellison
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Since launch, the Nissan LEAF has garnered some of the highest customer advocacy of any vehicle in the Nissan lineup, so we understand the importance of maintaining and growing that advocacy.
ENGADGET: Nissan upgrades US Leaf warranties, will 'restore' batteries that lose too much charge
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The 50 fastest growing women-led businesses prove that women can make it in any industry, including ones you might not as expect, such as precious metals, security, and energy, according to Sarah Forger, manager of customer advocacy at American Express OPEN.
FORBES: High-Growth Women Entrepreneurs Nurture Talented Teams
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Then resurrect it as a platform for true community engagement that functions as a hub for interaction with all customers and stakeholders, replete with media, public and private communities for ideation, customer advocacy, support, employee communication, vendor collaboration, training, media engagement and social media at the very infrastructure.
FORBES: Why Your Old Corporate Website Should Die
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Establish a customer ombudsman responsible for driving customer outreach and on-boarding, co-creation of new interactions and solutions and internal advocacy for voicing customer concerns.
FORBES: Why Mergers Kill Customer Value
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She and her team develop new offerings to enhance the card member experience and oversee customer segmentation, retention and advocacy.
FORBES: How American Express Executive Katrina Lane Broke Through The CIO Ceiling
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Being successful in SEO these days involves thinking along the lines of great customer service, offering great products and services, being a thought leader, and building brand advocacy online.
FORBES: 3 Enterprise SEO Strategies for 2013