Alan Trefler, founder and CEO of Pegasystems, called for a resurgence of customer centric thinking.
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Customer centric means building loyal customers, like Apple appears to have done recently.
In fact, Glen makes the case that the classic CMO and CIO roles are evolving as they become increasing customer centric.
Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it.
If there is no agreement on the basic issue of whether the organization is firm-centric or customer-centric, making progress on individual components of the paradigm change will result in a management that is analogous to Egyptian democracy under Mubarak.
Lastly, he became much more end-customer-centric, spending time on customer calls, while also ingratiating himself to the field employees.
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Similarly the firm-centric view of the world and customer-centric view of the world are both simple and internally consistent.
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Customer-centric firms celebrate the heterogeneity of their customer bases and focus their efforts on those subsets that are likely to provide the greatest bang for the buck over the long term.
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Because of this customer-centric approach, Quorum had lots of standout customer references.
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That said, Vemuri said the company is continuing to see strong spending on customer-centric projects.
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Although we qualify the customer for our own benefit, the process needs to be absolutely customer-centric.
But what is almost impossible to reproduce is a corporate culture that is truly customer-centric.
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As companies have become customer-centric, the same goes for universities and professors who are becoming student-centric.
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The vision of the customer-centric service and great salesmanship is the key ingredient to this retailers success.
But there is a way to quickly develop customer-centric messaging if you find yourself in this pinch.
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"The way we approach any design, we try to be as customer-centric as we can, " said Mr Webb.
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Support a customer-centric inbound program coupled with an outbound follow-up and nurture strategy to foster engagement and retain customers.
Above all we wanted a customer-centric restaurant: comfortable, fun, interesting, not too expensive, with delicious food and attentive service.
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In addition to the renewed focus on customer-centric marketing, big data analytics are helping to extend CMO tenure, as well.
He said that the company's sales force is becoming more "customer-centric, " even as its laboratories find new ways of evaluating basic research.
Yet, every company holds up its net prompter score, renewal rate, and customer satisfaction rating as proof positive they are customer-centric company.
To truly listen to their customers, build deep cross-organizational relationships based on value, and change from internally-focused, product-obsessed organizations to customer-centric businesses.
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What can you do to keep driving towards that all-important, customer-centric approach?
This, it can be argued, makes them intensely customer-centric, something that might be expected to serve them well in the 21st century.
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By trying to make hay from the current tablet frenzy, Amazon has strayed from its customer-centric roots towards a more conventional product-centric mindset.
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When I ask my Wharton MBA students to name companies that are truly customer-centric, Amazon is always near the top of the list.
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The cry for a more "customer-centric" company was reiterated numerous times in the RetailWire discussion ... along with the need for out-of-box thinking.
Of course every company in existence will espouse a customer-centric orientation.
In many ways, Amazon has set the standard for customer-centric activities.
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The study also finds that business models will be more customer-centric.
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