"There is a huge amount of customer dissatisfaction, " says Marc Slavin, a deputy city attorney for San Francisco.

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Companies often target all customers equally, irrespective of their needs, and this often leads to resource allocation inefficiencies and customer dissatisfaction.

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Cable, satellite and phone companies, notorious for high levels of customer dissatisfaction, could turn that around by improving the user experience.

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Build a spreadsheet that quantifies the costs (loss in revenue, customer dissatisfaction, etc.) and benefits (reduced support costs, freed up engineers, happier employees) and get it in front of upper management.

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This often leads to resource inefficiencies and customer dissatisfaction.

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One such project with an accounting software company used analytics to search customer feedback for signs of dissatisfaction and suggestions for improvement.

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If he had called our Customer Service line and expressed his dissatisfaction, our response would have been more immediate and personal.

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