At the same time, the company reworked its customer loyalty program, overhauled its website and introduced a digital book store.

WSJ: Borders Files for Chapter 11 Bankruptcy Protection

According to the report, 7 Days has grown its bookings an average of 140% every year since 2006, monitors customer satisfaction, offers a loyalty program like US and European chains, and does the social networking thing. 7 Days uses its customer base and online booking platform to cross-sell airline tickets and car rental serives, so it benefits from a one-stop shopping convenience.

FORBES: China Travel Growth Bullish for Ctrip.com, 7 Days

Sears recently invested in a Big Data program to improve customer loyalty and regain some of the ground the company has lost to Amazon.

FORBES: Information Governance Even More Important In The Era Of Big Data

U.S. Cellular business customers and consumers who purchase this device also receive benefits no other carrier offers, including a valuable rewards program that recognizes customer loyalty.

ENGADGET: Kyocera DuraPro keeps the rugged flip phone alive on US Cellular for $100

Customer loyalty: the company has added over 8 million members to its loyalty program since launching in October.

FORBES: GameStop: The Netflix Of Games?

Customers can opt-in to the 500Friends loyalty program using Facebook, and their Facebook interests and data are then added to their customer and purchase data.

FORBES: 500Friends Raises $5 Million Series B, Expands E-Commerce Loyalty Service