Extraordinary value is created when the price is below the perceived customer value.

FORBES: Department Store Pricing -- No Easy Task (Part 4 Of 4)

We're lookin' to you to spill the beans on picture quality, customer service, uptime, perceived value -- the down and dirty details that can only be found by interrogating others.

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For example, again thanks to Big Data, every Web ad you will soon see on Facebook and across the Web will have been bid upon in real time by advertisers who will pay based upon your perceived value as a potential customer.

FORBES: The Age of Big Data