One is Marc Benioff, the chief executive of salesforce.com, which offers "customer relationship management" services.

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The company provides products that help companies with their suite of applications, including accounting, customer relationship management, professional services automation, and e-commerce.

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Salesforce.com provides on-demand services for customer-relationship management.

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And at salesforce.com (CRM), Holleran help lead its transition from a Small and Medium-Sized Business sales force automation SaaS company to one more focused on global enterprise Customer Relationship Management (CRM) applications and cloud platform services.

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Outsourcing PC manufacturing allows HP to focus on strategic core competencies, including supply chain design, new product and services development, supplier management and customer relationship management.

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He also used an on-demand application, called NetSuite, which provides customer relationship management (CRM) and enterprise resource planning (ERP) services.

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Sundararajan says most respondents who already use cloud services have adopted mainstream SaaS solutions, such as customer relationship management (CRM) and human resources functions.

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